Best Practices for Tenant Communication During a Parking Transition

December 9, 2024
May 5, 2025

Best Practices for Tenant Communication During a Parking Transition

December 9, 2024
May 5, 2025

Switching parking vendors is a strategic move that can unlock new value for your property—from better reporting and higher revenue to a more seamless tenant and guest experience. But even the best system can hit speed bumps if tenants aren’t properly informed during the transition.

Whether you own an office building, retail center, residential property, or other type of property, the key to a smooth rollout lies in proactive, clear, and tailored communication—with support from your new parking vendor every step of the way.

Here’s how to get it right.

1. Kick Things Off with a Clear Announcement

As soon as the transition date is set, send a high-level announcement that includes:

  • What’s changing – Name of the new vendor and a brief overview of their system

  • When it’s happening – The go-live date and any key milestones leading up to it including deadlines for sign-up

  • Why it’s an upgrade – Highlight benefits like mobile payments, license plate recognition, improved enforcement, or streamlined guest access

Your parking vendor should help craft this announcement and provide customizable templates you can send via email, post in tenant portals, or print for lobby and elevator displays.

2. Tailor Messaging for Different Tenant Groups

Not all tenants have the same parking needs. Your communication strategy should reflect that.

🏢 Office Tenants

  • Provide instructions for employee permit setup or license plate registration

  • Explain how guest access and validation workflows

  • Offer an FAQ or “How to Park” guide that can be shared with employees

🛍️ Retail Tenants

  • Reassure tenants that customer parking won’t be disrupted

  • Onboard employees who park onsite with pre-registration options to minimize disruptions

  • Offer signage or flyers for customer-facing entryways

  • Provide an FAQ or help sheet for answering customer questions

  • Ensure retailers offering validation are pre-set up with clear instructions on how to validate their guests

🏠 Residential Tenants

  • Share clear steps for registering vehicles and managing guest passes

  • Include updates on towing, enforcement, or overnight parking rules

  • Make it easy to access the online parking web app to manage their parking details such as vehicle information

3. Use Multi-Channel Distribution for Maximum Reach

Even the best-crafted message won’t land if people don’t see it. Use a layered approach to distribution:

  • Email – For detailed announcements, guides, and step-by-step instructions

  • Text alerts – For reminders and last-minute updates

  • Printed signage – Posted in garages, lobbies, and elevators

  • Property manager updates – So staff can answer questions on the fly

  • Onsite training or webinars – Hosted by your parking vendor for extra support

At Vend, we provide customizable templates for signage, tenant materials, and a distribution plan tailored to your property type and rollout timeline. We even offer some print-ready files and can handle signage installation if needed.

4. Strategic Signage for a Smooth Launch

Physical signage is critical, especially during the first week of the new system. Effective signage should include:

  • Directional signs to help drivers navigate any changes in entry/exit points

  • Instructional signs near pay stations or QR-code access points

  • Customer support info in case someone needs help on the spot

Your parking vendor should provide all signage designs, content, and recommended placement plans based on best practices and real-world experience.

5. Offer Hands-On Support and Training

Even with great communication, some tenants may need a little extra help. Make support easy and accessible with:

  • On-site support staff from your parking vendor during go-live week

  • Live or recorded training sessions for tenant staff, residents, or property teams

  • Custom FAQs tailored to your property and tenant mix

A good vendor should offer a transition playbook that includes all training materials, FAQs, onboarding schedules, and tenant-specific communication assets.

6. Keep the Feedback Loop Open

Encourage tenants to ask questions and share feedback. Setup:

  • A dedicated email address or web form

  • A phone number for more urgent issues

  • A clear process for escalating problems to the vendor

Your vendor should provide visibility into sign-ups, parking volume, expenses, revenue, and incident reports to monitor common issues, see response times, and resolve concerns quickly.

Great Communication + Great Partners = Seamless Transition

Your parking transition doesn’t have to be complicated. With the right strategy—and the right vendor—tenants will see the new system as an upgrade, not a disruption.

At Vend, we don’t just install software—we partner with property teams to ensure a smooth rollout from day one. We provide everything you need to communicate with tenants clearly and effectively:

✅ Customizable email and signage templates
✅ Live onboarding and support for tenants
✅ Print-ready signage and installation plans
✅ A rollout checklist and communication timelines
✅ Dedicated success managers to support your property team

Want to make your next transition seamless? Get in touch with us and let’s talk about how we can support your next parking upgrade.

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